I understand your business struggle, because I lived it
As an equine-facilitated learning coach, I worked with horses as co-facilitators of deep human transformation. My mentor was extraordinary, and the work was meaningful. But learning how to facilitate transformation hadn’t taught me how to make a living from it.
I knew how to support my clients. I didn’t know how to build the business that would support me.
So I tried to figure it out alone: shaping my offers, creating a website, learning marketing, and trying to turn interest into paying clients. My graphic design background helped things look professional, but underneath that polished appearance, I was struggling.
As my income became less reliable, I lost confidence and the ability to cover my costs. I had to sell one of my horses. When my first and most beloved horse became ill, I couldn’t afford her treatment. A friend took her in and cared for her, but despite that care, we couldn’t save her. She died two years later.
That loss lives in me still.
It is part of why I take the business side of meaningful work so seriously. Your purpose matters. So does your ability to pay your bills, care for those you love, and keep doing the work without losing yourself in the process.
I’m Monique, and I know what it’s like to be brilliant at your work—and still struggle to build a business that supports you.
The person behind the brand
You can hold space for profound transformation. You meet people where they are, work with what emerges and help them find a way forward. But when it comes to your own business, you find yourself staring at a screen, trying to work out what to offer, how to explain it and where your next clients will come from.
You don't need another person telling you to post more, or another strategy to figure out alone. You need a partner who understands the depth of your work and helps you build the business around it.
I'm a business consultant, coach and creative partner for solopreneurs, especially transformational coaches and facilitators. I bring the personal, strategic and practical pieces together, so you move forward with clarity and support instead of carrying it all yourself.
the value of their work online. And I found myself facing the same gap again.
I could create websites and build systems. But explaining their value, marketing my services, and creating consistent income required something more. Being good at delivering the work wasn’t enough to make the business sustainable.
I returned to a nine-to-five job to cover my bills. Then my father developed Alzheimer’s and needed care. I was trying to balance employment, family, and building a business while figuring out too much on my own.
Eventually, I knew I needed a different way.
I also kept seeing gifted coaches caught between two kinds of support:
- business advice that didn’t understand the depth of their work, and
- depth-led guidance that didn’t help them turn that work into a viable business.
That became the direction of my work. Not simply creating a better website, but understanding the whole business: the person behind it, the purpose, the offer, the message, and the practical systems needed to bring clients in and support them well.
That is why I created the Brand New Business Blueprint.
- Three brand pillars shape our co-creation: Bring Your Whole Self · Build What Holds You · Make the Difference Only You Can: bringing who you are into your business, building structures that support you, and making space for your impact.
- Strategy woven into every design decision: looking at what your business actually needs. Before adding another page, platform, or marketing activity, we ask how it serves you and connects to the whole.
- 22+ years of personal work in self-healing and transformation: making room for the person behind the business, acknowledging the growth and uncertainty involved while keeping practical decisions moving forward.
- A background in graphic design + 8 years in corporate advertising: connecting the heart of your work with your positioning, messaging, and visual identity, then bringing that direction into your website and marketing.
- 10+ years as a coach myself: so you don’t have to explain your world from scratch and we can focus on helping others understand it.
Not a badge collection, but a partnership that combines understanding, clear thinking, and practical follow-through.
I work with you as a consultant and hands-on partner. Alignment first: we start with your calling, your strengths and how you want to work. Then simplicity and structure: we connect your offers, message, systems, brand and website into a business that supports you and helps the right clients find you. The result is a simple marketing rhythm that works for your business, builds trust and lifts the "I really need to fix this" weight off your shoulders.
What I bring to every project
Personal
Moments
I want transformational coaches to have the freedom to do their best work and live well from it. To be paid properly. To work with fewer clients at greater depth, if that suits them. To arrive at a session with energy and attention instead of feeling depleted by everything it took to get that client through the door.
I believe the work of helping people become more embodied, connected and fully human matters deeply. And I don't believe the people doing it should have to choose between staying true to their purpose and making a sustainable living.
My part is to help bring those two together, with the perspective, structure and hands-on support I once needed myself. I won't take over your business or tell you who to become. I'll help you build something you understand, feel connected to and can confidently run.
My bigger vision, which my partner and I are growing toward, is a guest house on La Palma, one of the Canary Islands. It's a place in nature where people, including these same coaches, can stay a little longer, rest, think, create and reconnect with their own direction. No packed program, no pressure to make rest productive. Just room to be, with support available when wanted.
The connection is simple: the people who hold space for others deserve support of their own. Today that means building a business that supports your work and your life. One day it will also mean a physical place where you can put it all down for a while and feel held yourself.
Why this work matters to me
some other Fun Facts
Dancing, good food, and nature walks are how I refill the well I build and design from.
I'll happily talk brand strategy and biological intelligence in the same conversation.
Zutphen in the Netherlands is home for now, but my heart is already half-packed for La Palma
I love my grown up daughter, very proud of her. And Justin Biewer, no not with a b - he's my lovely little Biewer Terrier ;-) They both bring me a lot of joy!
I'm a relationship and nervous-system nerd; I genuinely think self-regulation and co-regulation are business skills.
The foundation behind every Simply Vibrant Studio project
Clarity
Before anything else, we get clear on you: who you are and why you started this business. We look at who you're here to serve, what you want to serve them with, how that changes their life, and what "success" looks like for your business and your whole being.
Intentional design
Every part of your brand, website and marketing is built around you and designed to help your ideal client find you and understand your work. Strategies like eye flow, decision points and calls to action keep visitors moving instead of bouncing.
Real human connection
Your site and marketing won't feel assembled from a checklist, fake or salesy. Your story, voice and personality show through, so the right people can feel who you are, imagine working with you, and know it's a match.
Confidence & trust
Once we have clarity, we check in and make sure everything is aligned and coherent with the plan, on all levels of our being. Nothing slips past our awareness unchecked, so you can live this new direction in full flow and confidence, in an embodied way.
clarity
Intentional design
Connection
confidence
Your essence doesn't need to be flattened to be understood and found. It needs clear direction and the right structures. You leave with a newly designed business and life that feel grounded, aligned and fully lived. Your marketing never feels salesy, so you can stay focused on your work.
Take that leap and co-create...
For transformational entrepreneurs on the edge of an upgrade, let’s....
If any of this resonated, I'd love to hear about you and what you're building. Book a call and let's see what's possible.
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